Published May 22, 2026
"Can I Actually Afford This?" — Answering the Question Every Buyer Really Wants to Ask
After nearly a decade of helping families buy and sell homes right here in Pensacola, I can tell you that the question I get asked more than any other is, “Terry, how much does it cost to buy a house?”
And every single time someone asks me that, I hear what they’re really saying underneath it: Can I actually do this? Can my family afford this? That’s the real question — and it’s one I take to heart, because I know how much is riding on the answer.
So today, let’s talk about it honestly. No jargon, no pressure, no sales pitch. Just me, sitting across the table from you, walking you through what I’d tell my own family.
First — you’re not alone in wondering
I want you to know something: every single buyer I’ve ever worked with has had this exact feeling. The fear that maybe this is too big, too complicated, or just not the right time. Nationally, nearly 40% of people planning to buy a home this year worry they won’t be able to keep up with the payments. If that’s you, please hear me when I say — that worry means you’re thoughtful, not timid. And thoughtful buyers make great homeowners.
What I’ve found in my years working with buyers — military families relocating to NAS Pensacola, young couples buying their very first home, retirees finally making the move to the Gulf Coast they always dreamed of — is that most people are closer to ready than they think. They just need someone to help them see the full picture clearly.
So, what does it actually cost to buy a home in Pensacola right now?
Here’s where I get to give you some genuinely good news about our market right now:
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Median sale price ~$340K Up ~3% from last year — steady, not scary |
Homes selling at ~96% Of list price — there's real room to negotiate |
Market balance ~4.5 mo. Trending neutral — buyers have more options |
What those numbers mean in everyday terms is that this is actually a moment where buyers have more breathing room than they’ve had in several years. Sellers are negotiating. Sellers are contributing to closing costs. Sellers are offering to help buy down your interest rate. That’s a very different world than 2021, when buyers were waiving inspections and writing love letters just to be considered.
Let me break down the real costs
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A PLAIN-ENGLISH BREAKDOWN Down payment: This is the one everyone worries about most, and I get it — it feels like a mountain. But here’s what most people don’t realize: you don’t always need 20%. Depending on your loan type, you might be looking at 3–3.5% for a conventional or FHA loan, and if you’re a veteran or active military (and we have a lot of you here in Pensacola!), a VA loan may require zero down. I often say: let’s find out what your number actually is before we assume the worst. Closing costs: These typically run between 2–5% of the purchase price and include things like your lender fees, title insurance, and prepaid items like homeowners insurance. In today’s market, it’s very common to negotiate with sellers to cover some or all of these — something I work hard to do for every single one of my buyers. Monthly payment: This is where affordability really lives. At today’s rates (around 6.4%), a $300,000 loan comes out to roughly $1,875/month in principal and interest before taxes and insurance. Your lender will help you find the number that fits your life — and I encourage buyers to get pre-approved before the home search so there are no surprises. Florida homeowners insurance: I’d be doing you a disservice if I didn’t mention this. Insurance costs in Florida have risen significantly, and it’s something we factor into conversations I have with buyers. I’ll help you understand what to expect and connect you with the right people to make sure you’re covered. |
About those interest rates…
I know 6.4% sounds high if you’ve heard stories about 3% mortgages a few years back. But here’s what I tell the buyer who brings this up: in our market right now, you have negotiating power you simply didn’t have then. You can often get a seller to buy your rate down. And when rates do eventually come down — and historically, they do — you can refinance. There’s a saying in real estate that condenses this thought:
“Marry the house, date the rate.” The home you choose is for the long haul. The rate is something we can work with over time.
And here’s the thing: every month you wait, you’re paying rent that builds someone else’s equity — not yours. There is no “perfect” moment. There is only your moment, and I’m here to help you figure out if this is it.
My promise to you
When I work with a buyer, I’m not thinking about a commission check. I’m thinking about you sitting around your own table at Thanksgiving. I’m thinking about your kids having a backyard. I’m thinking about what it’s going to feel like when I hand you those keys — because that moment never, ever gets old for me, no matter how many times I’ve done it.
My clients become family. I’ve had people call me years after closing just to say how much they love their home. That means more to me than anything else in this business. So if you’re sitting there wondering “Can I really do this?” — I want you to call me. Let’s figure it out together, no pressure, no rush. That’s what family does.
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Ready to find out what’s possible for you? Reach out to Terry and the Mahoney Team for a no-pressure conversation about your home buying goals. Whether you’re ready to move or just starting to wonder, this is a safe place to ask every question you have. ☎ (850) 285-0341 | terrymahoney@kw.com When you hire the Mahoney Team, you hire family. |